Free marketing strategy tools: The complete list for small business

by | 2 Jan, 2018 | Marketing, Tools

Your marketing strategy should be enabled by effective online tools. Free tools are nice. But free marketing strategy tools that work together are even better.

Reading Time: 5 mins

Your digital strategy requires collaboration, communication and organisation. Not just one or two of these, but all three working together.

A strategy without collaboration will be the product of just one person’s great ideas. Collaboration is the glue that leverages the collective ideas, skills and experience.

But collaboration is a means not an end. After the discussion, there needs to be communication on the direction to be taken.

Throughout the planning and execution, organisation is required. Without organisation, planning is just activity.

There are plenty of posts out there that list great marketing strategy tools. We have gone one step further to ensure the recommendations provide an integrated solution.

Seleqtive used the following criteria:

  • The free plan extends to more than one user.
  • The platform integrates with at least one other platform on our list.

Slack

It’s hard not to start with Slack. It can perform the hub function for integrating all your tools. Slack’s strengths are channels for structuring conversations and integrations.
#collaboration #communication #organisation #integrations

What does free give you?
The free plan for an unlimited time, unlimited team members, unlimited channels, 10 integrations and 2 person calls.

What does it integrate with on our list?
Skype, Google Hangouts, Zoom, Google Docs (Drive), Asana, Trello…there are new ones everyday.

Skype

The ubiquitous platform for engaging with diverse stakeholders. It easily delivers chat, voice and video communications to multiple parties from any device. Skype does not have the same structuring of conversations like Slack, but just about everyone has an account.
#collaboration #communication #universal

What does free give you?
Chat, audio and video communication. Maximum conference for audio is 25 users and for video is 10 users.

What does it integrate with on our list?
Slack

Hangouts

Google Hangouts is the direct competitor to Microsoft’s Skype. What Hangouts does not have in adoption, it makes up for in integrations. The decision between the two can come down to your preference for Microsoft or Google product suite.
#collaboration #communication #googleintegration

What does free give you?
Chat, audio and video communication. Maximum conference for video is 15 users. There is no audio limit (that we have encountered).

What does it integrate with on our list?
Slack, Google Drive (docs)

Conceptboard

Visual collaboration is becoming increasingly popular as a method of evaluating ideas. The best proponent with a free plan is Conceptboard. It is perfect for organising ideas and obtaining feedback on visual concepts.
#collaboration #visual

What does free give you?
50 square metres of space using as many whiteboards as you want.

What does it integrate with on our list?
Trello, Google Drive (docs)

Appear.in

Appear.in does not have the same feature set as Skype or Hangouts. But it is a notable mention as it provides video teleconference from the browser. That is pretty useful for a diverse team.
#communication #nodownload

What does free give you?
A video teleconference for up to 8 people.

What does it integrate with?
Does it need to? From your browser.

Zoom

Zoom is almost the opposite proposition of appear.in. It is feature rich with video, collaboration and security features of an enterprise solution.
#collaboration #communication #40mingrouplimit

What does free give you?
Host up to 50 participants for unlimited conferences and meetings, but the conference has a 40 minute time limit.

What does it integrate with?
Slack, Google Drive (docs)

Google Docs

Google Docs are really just office automation tools. But they are great for simple engagement with remote teams. It is super easy to collaborate real-time on documents with chat and comments. They can be used In conjunction with Google Hangouts for real time presentations.
#collaboration #communication #presentations

What does free give you?
Google docs, sheets and slides. No limit to users and sharing.

What does it integrate with?
Slack, Hangouts, Conceptboard, Zoom, Trello, Asana

Trello

Task management does not get any simpler than Trello. It is cards in lists on boards. But simplicity is important for strategy. More functionality is available with lots of integrations.
#collaboration #organisation #taskmanagement

What does free give you?
Unlimited boards

What does it integrate with?
Slack, Google Drive (docs)

Asana

Whilst Trello offers task management, Asana is the more powerful option delivering project management. Asana takes a more structured approach than Slack, but they integrate together.
#collaboration #communication #organisation #projectmanagement

What does free give you?
Unlimited tasks, projects, and conversations for up to 15 users.

What does it integrate with?
Slack, Google Drive (docs)

Conclusion

When you develop marketing strategy, why not take advantage of free online tools? There are plenty of lists out there with the latest and most popular offerings.

We think that for tools to be effective, they need to work together. So we have developed a list of great digital tools that help you collaborate, communicate and organise.